Project - MTV Europe
Video Awards
Client - MTV
Location - various
Year - 2004
This 10 pole
version of the Valhalla membrane structure was
installed in Rome at Tor Di Valle for the 2004 MTV Europe Video awards.
With over an acre of staging and 6,000 seats the structure provided an
amazing space for the world-wide broadcast.
MTV production
crew suspended 88,000 kilograms for the show.
The MTV Europe
Music Awards was broadcast live to MTV Europes 119 million homes, and
then to a worldwide audience of 1 billion people via MTVs global network
of music channels and syndication partnerships.